Basically, I just want to drink some coffee, pet some dogs, and create stuff.

Hey!  I’m Mel, a momma to many 4-legged babies, a wife, an artist, a pumpkin connoisseur, a creative entrepreneur, a designer, and total introvert.

I run a small but mighty digital agency where I help service based businesses create NO BS brands that turn followers into raving fans.

And I get to do that in my pajamas with my husband.

I kinda love fabulous fonts. Like really. It’s a thing.

And I’m slightly obsesses with color and THICK paint.

I’m also completely addicted chapstick and make my own.

The History

I’ve been blogging since before it was cool and everyone and their dog blogged. ZONKBOARD!

I built my first blog on blogspot  (when it wasn’t owned by Google) and coded it by hand in Notepad. I remember printing out pages and pages of code and trying to put pieces/blocks together in order to build the page.

I bought my first domain, and then my second (highlymoody.com) and this is where I learned how to build blogs with some of the best tools of the time, including MT and WP.  Back then we designed and coded blogs for $99 – and sometimes even a BOGO sale! It was crazy and fun.

From there my love for EE was born and I stepped out of the “blog” world and into creating websites and building brands with start-ups, non-profits, small businesses and Fortune 500 companies.

Good Times, Noodle Salad. 

Along the way…

I’ve built a pumpkin empire, helped organize the first of its kind online fundraiser The Blogger Boobie-Thon, helped rescue dogs, created a popular eco-friendly pet blog, and founded a local movement to stop the killing of all adoptable animals in my small rural NC county.


What is Unfinery mean?

I think it’s okay to not create fine art. I also think it’s okay to not always “be” fine.

I’m not fine quite frequently because I have anxiety, panic disorder, OCD, and medical PTSD.

I KNOW! It’s alot.

I go to therapy.

I journal.

I meditate.

And I struggle with my mental health.

I also create art in through all of that and I wanted a place where the unfine-ness (art and mental health) came together. 

And here we are.

Through my art, I heal my mind, my heart, and my soul and I hope that the little piece of joy that I’ve created can bring a small amount of joy to someone else in this world, and help to them to heal, hold on, keep fighting.